Sell the network you built.
The fiber is in the ground. The take rate isn't where it should be. Guidon Advisory builds the sales operation that fills it, or gets more out of the one you have.
Every square is a home the network already reaches. The orange ones said yes. Our job is more orange.
Markets stall short of the number they were built for.
Operators spend years and a great deal of capital getting fiber past the home. Then the sales motion that has to win that home is put together in weeks: a door team here, a CRM nobody configured, a marketing agency that has never heard the word passing.
The result shows up in one number. Take rate stalls, revenue per passing comes in under plan, and the next market gets harder to fund. That number is where we work.
Four things decide whether passings become subscribers.
We don't hand over a deck and leave. We keep what works, correct what doesn't, build what's missing, and run it with you. Where the systems underneath hold it back, we work on those too.
Go-to-market plan
Which markets, in what order, with what offer and what channel mix. Built from your passings data, not a template.
- Market sequencing and penetration targets
- Offer, pricing, and promo structure
- Channel mix: door, digital, retail, MDU, referral
Sales organization
The team, the comp plan, the territories, and the daily cadence that keeps a door-to-door and inside-sales operation honest.
- Org design and hiring profiles
- Compensation and quota structure
- Territory and route planning
- Manager cadence and coaching
CRM & lead flow
The systems underneath the sales team, configured so a lead can't fall through and the numbers you report are the numbers that happened.
- CRM structure, stages, and automation
- Lead routing, follow-up, and SLAs
- Marketing-to-sales handoff
- Order and install handoff
Reporting & take rate
One view of the funnel from passing to install, by market and by rep, that an executive and a PE operating partner can both read without a translator.
- Take-rate and penetration dashboards
- Funnel conversion by channel
- Cancellation and churn analysis
- Board- and lender-ready reporting
Operators with a network to fill.
We work with the people who own the take-rate number and are measured on it.
Regional overbuilders
Fiber operators competing against an incumbent in markets they've already built or are about to. The fastest path to a penetration target.
PE-backed platforms
Portfolio companies where the sales organization is the difference between the build model and the actual returns. We report the way your board reads.
Municipal and co-op fiber
Utilities and electric cooperatives that know how to build a network and are learning how to sell one. We bring the commercial side without the agency noise.
Plan. Build. Run.
Three phases, each with a clear deliverable and a decision point at the end. You can stop after any of them.
Plan
We get into your systems, your passings data, and your markets, and come back with a written plan: where penetration is being lost, what it will take to fix it, and the numbers behind it.
Build
We stand up what the plan calls for: the team, the systems, the offer, the reporting. We build it with your people, not around them. Where the tools you have won't carry the plan, we help you replace them.
Run
We stay on to run it with you: the reporting the owner and the board see, the next market's plan, and the operating cadence underneath it. No long contracts. You keep us because the numbers say to.
A guidon is the small swallow-tailed pennant a cavalry unit carried so every rider could see where the front was and which way to move. Whoever carried it rode at the front.
Every unit's guidon was different, so from across the field a commander could tell at a glance who was where and which way they were headed. We think a sales operation should be that easy to read. At any moment, the owner should be able to see which markets are moving, which are not, and why.
Built by operators who have carried the number.
Guidon Advisory was started by operators, not consultants. The founders have led revenue for a greenfield fiber build and taken new FTTx markets from launch to penetration that exceeded industry standards.
Every fiber build is underwritten at a penetration number. The early adopters come in fast. Then the curve flattens: the door teams are re-knocking the same streets, CAC is climbing, and ARPU is getting discounted to keep gross adds up. We work on what comes after the easy wins: the households that did not convert on the first pass, the offer that wins them without giving away ARPU, and an acquisition cost that keeps payback where the lender expects it.
Turn passings into subscribers.
Tell us which market, what the take rate is today, and what it needs to be. We'll tell you whether we can help within a week.
Talk to usStart with the number.
The most useful first message is short: the market, the passings, the current take rate, and the target. We'll come back with questions, not a pitch.